Earn credibility in a new market

To build credibility in a new market, give people clear reasons to trust your knowledge, your intentions, and your ability to follow through. Start by understanding their concerns, demonstrate your expertise through useful content, and deliver the support you promise.

For Deriv partners, entering a new market can mean reaching a different country, language group, or trading community. Your existing reputation provides a starting point, but a new audience needs opportunities to assess your work for themselves.

Our top partners’ experiences offer practical lessons for earning that confidence, from adapting educational content to making everyday support more accessible.

Building credibility with a new audience

• How to understand a new audience’s expectations.
• Ways to demonstrate expertise through educational content.
• How to share community experiences responsibly.
• Why transparent communication and consistent support matter.
• What to review before expanding your reach.

The building blocks of credibility

Credibility: The confidence people have in your knowledge and the accuracy of your explanations.

Reliability: The confidence people develop when your actions consistently match your commitments.

Cultural awareness: Understanding how communication preferences, habits, and expectations may differ across audiences.

Social proof: Information people draw from others’ behaviour and experiences when deciding how to act.

These concepts work together. Someone may believe you understand trading while remaining uncertain about your motives or the support you will provide.

Why a new audience needs its own reasons to trust you

People encounter your content with different levels of knowledge and different past experiences. Some may be unfamiliar with the products you discuss. Others may have encountered misleading promotions and approach trading education cautiously.

Your audience needs to understand both what you offer and what working with you involves. Clear explanations help demonstrate your knowledge. Honest conversations help people assess your intentions. Following through gives them evidence of your reliability.

Every interaction contributes to that assessment, including how you answer basic questions, explain limitations, and respond when something goes wrong.

Six ways to build trust with a new audience

1. Listen to local concerns

Before adapting your campaign, understand what people need from it.

Some prospective clients may want detailed explanations and practical demonstrations. Others may also value a personal introduction or a conversation before joining your community.

Ask what they find confusing, what makes them cautious, and how they prefer to communicate. Find out whether they use written guides, live sessions, individual conversations, or recommendations from people they know.

Mustafa Zamani describes adapting his approach across markets and providing education in Arabic and English. He also discusses the challenge of reaching audiences whose confidence has been damaged by trading scams. Explore Mustafa’s approach to different markets.

Use these conversations to shape your message. Local knowledge can help you prepare, but individual preferences still matter.

2. Show your expertise through useful explanations

Give people something useful through which they can assess your expertise.

When Tur began exploring synthetic indices, awareness in his region was limited. He studied the instruments and developed his communication skills before helping others understand them. Read how Tur developed his trading community.

Start with a topic your audience regularly asks about. You could explain a platform feature, introduce an unfamiliar product, or demonstrate how a demo account works.

Make your reasoning easy to follow. Explain what a feature does, when someone might use it, and what its limitations are. Invite questions and acknowledge when you need to check an answer.

Useful explanations give prospective clients concrete evidence of your knowledge. Their questions also help you identify where your content needs more clarity.

3. Set realistic expectations early

Your message should help people understand the experience they are considering.

Morice Campbell learned this when an early emphasis on trading profits gave prospective learners the impression that trading was easy. He adjusted his advertising to show more of the process involved. Discover Morice’s lessons on education and advertising.

Review your content from a beginner’s perspective. Could a screenshot, headline, or testimonial imply that results are quick, easy, or guaranteed?

Explain the learning involved and the possibility of losses. Make your role and commercial relationship clear. If you discuss tools or strategies, describe their limitations alongside their uses.

Give people space to ask questions and decide whether your offering suits their needs. Expectations that match the experience you deliver help protect the relationship.

4. Share relevant community experiences

People who are unsure about an unfamiliar service may look at others’ experiences for guidance.

Relevant stories can help prospective clients understand what joining your community involves. With permission, share examples of how members used an educational resource, understood a difficult concept, or received support.

Choose stories that address questions your new audience actually has. Someone learning in a second language, for example, may find an account of your local-language support particularly useful.

Morice’s community initially grew through recommendations from existing members, showing how people can introduce others to teaching they have already experienced.

Keep each story specific and preserve its context. A positive experience of your support does not establish what someone will earn. Past trading performance does not guarantee future results.

5. Make support easy to access

A useful introduction should lead to a clear next step.

Tell people where they can ask questions, what help you provide, and when they can expect a response. Adapt that support to their level of experience and preferred communication channels.

Mohammad uses individual conversations, group chats, and step-by-step content to support people with different levels of technical confidence. He also expanded onto WhatsApp to reach clients more quickly. See how Mohammad supports his community.

Choose a support routine you can sustain. Send the resource you promised, start sessions on time, and communicate when arrangements change.

Each commitment kept gives people practical evidence that they can depend on you.

6. Review the experience before expanding

Begin with a manageable audience and learn from its response.

Alongside reach and registrations, review whether people return to your sessions, find your resources useful, and receive answers to their questions. Ask what remains unclear and what would make the experience more helpful.

Look for recurring difficulties. Repeated questions about the same feature may indicate that a guide needs improving. If messages go unanswered, start with a simple automation: a WhatsApp Business greeting that welcomes new contacts, shares your FAQ link, and explains when to expect a personal reply.

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Vimanga Pramodh’s experience illustrates the broader value of addressing repetitive tasks through automation. He began by automating a time-consuming part of his own trading, then developed tools around users’ needs. Apply that problem-solving approach to your support: identify one recurring task, automate it, and check whether it improves the experience. Read Vimanga’s story

Use those findings to improve your content and service before reaching a larger audience. Expand at a pace that allows you to maintain the experience you have promised.

Make your offering, risks, and contact details clear to new visitors

Before introducing yourself to a new audience, review the path someone will take from discovering your content to asking for help.

Can they quickly understand who you support and what you offer? Does your content explain risks clearly? Can they find useful information without making an immediate commitment? Is it obvious how to contact you?

Ask someone unfamiliar with your business to follow that path and describe what they expect. Their answers can reveal gaps that are easy to miss when you already know your own offering.

Earn trust through education and clear commitments

Choose one audience you want to reach. Identify its main concerns, create one educational resource that addresses them, and offer a clear way to ask follow-up questions.

Then review what you promise, what people understand, and what you deliver. Each clear explanation and commitment kept gives your new audience more evidence on which to judge your work.

Want more insights straight from Deriv’s top partners? Explore Partner Spotlight for their experiences of earning trust, growing communities, and overcoming business challenges. Find a story that speaks to your next step, and an idea you can put into practice.